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1903

Born in Kansas City, Missouri, Beall's early childhood years were spent in St. Louis and Chicago

1927

Educated at Chicago's Lane Technical School and graduated from the University of Chicago. He began his design career.

1930's–1940's

His work as an advertiser and graphic designer quickly gained international recognition and the most productive years of his career, saw many successes in both fields.

His Work

His clear and concise use of typography was highly praised both in the United States and abroad. Throughout his career he used bold primary colors and illustrative arrows and lines in a graphic style that became easily recognizable as his own.

Notable Work

His identity program for International Paper Company from 1960 was his most extensive identity program and is noteworthy for the graphics standards manual, one of the first to be so fully articulated.

Was redesigned into ...

This has maintained the International Paper Company's logo since it's creation.  It was the most developed branding strategy of its time and quickly became the standard for branding identity.

R.E.A. Series

Beall designed three series of posters between 1937 and 1941 with the simple goals of increasing the number of rural Americans who would electrify their homes and increasing public awareness of the benefits of electricity.

Style

Lester Beall was a modernist.  He worked extensively at creating simple art and prove to the professional American world, that the designer should be valued, because things are thought of that usually are overlooked with the stereotypical business man, when viewed as a designer.

Design Goals

“must work with one goal in mind—to integrate the elements in such a manner that they will combine to produce a result that will convey not merely a static commercial message, but an emotional reaction as well.”

all experience in fields directly or indirectly related to design must be absorbed and stored up, to provide the inspirational source that guides, nourishes and enriches the idea-flow of the designer.