Lester Beall

Graphic Artist

Profession: Graphic Artist

 

Life: 1903-1969

 

Education: University of Chicago

 

 

Notable as a leading proponent of modernist graphic design

 

in the United States, his clear and concise use of typography

 

was highly praised both in the United States and abroad.

“(the designer) must work with one goal in mind—to

 

integrate the elements in such a manner that they will combine

 

to produce a result that will convey not merely a static

 

commercial message, but an emotional reaction as well.”

Graphic Artist

More information on Lester Beall can be found at

The AIGA Website

or at DesignIsHistory.com